Adam Turnbull, Director of Product


I'm Adam Turnbull.

I am a director of digital product management with 14 years' experience combining empathy for users with design thinking, technical expertise and analytical rigor, to create exceptional experiences for consumers, enterprise users and developers.

Prototyping our mobile experience

Consumer Products

I led the team that relaunched Rail Europe's North American mobile applications, using lean techniques, rapid experimentation and user experience testing to more than double revenue for several years.

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Screenshot of the API Developer Portal

Technical Products

I repositioned Rail Europe's developer offer as a suite of products, and led our team to deliver the first REST API in international rail distribution.

By applying human-centered design concepts—like developer personas—to API development, I focused the product team on creating a high-performance product with an excellent developer experience.

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